Stan Store alternatives and Stan Store competitors, priced for creators who earn from affiliate links
Stan Store costs $29 or $99 a month, and its 0% fee only applies to products you sell through its checkout. We re-read Stan, Gumroad, Payhip and Kajabi pricing on 5 October 2026 and lined up eight alternatives by what you sell, so you can see which one costs less for your income.
The short answer
The best Stan Store alternative depends on what you sell. For your own downloads with no monthly fee, Gumroad or Payhip. For courses at scale, Kajabi. For a cheap link page, Linktree or Beacons. If your page is mostly other brands' products, Stan's 0% fee saves you nothing, and Favly Pro shows which affiliate link earned for $288 a year.
Stan, Gumroad, Payhip and Kajabi pricing re-read at source on 5 October 2026 · No commission fee
Read your post as your collection. This is a preview of the cards Favly builds. Your own links go on in the studio.
Curated by ยท affiliate links clearly labeled
Estimated monthly
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Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
At a glance
Stan Store alternatives by price and fee, in one table.
OFFICIAL rows quote each vendor's own pricing page or pricing article, with the date we read it. STRUCTURAL rows are arithmetic or conclusions that follow from those figures. Prices are in USD. A seller fee is a percentage the platform keeps on things you sell through its checkout, on top of card processing.
| Platform | What it costs | Detail |
|---|---|---|
| Stan Store Creator | $29 a month or $300 a year | OFFICIAL, Stan pricing article updated 22 July 2026, re-read 5 October 2026. 0% transaction fee, 14 day free trial, no free plan. You still pay Stripe or PayPal processing. |
| Stan Store Creator Pro | $99 a month or $948 a year | OFFICIAL, same article. Adds email campaigns, discount codes, upsells, order bumps, payment plans and affiliate management for your own products. |
| Linktree | $0 to $30 a month billed yearly | OFFICIAL, linktr.ee pricing page read 15 September 2026. Starter $6, Pro $12, Premium $30 a month billed yearly ($8, $15, $35 monthly). The Starter card lists a 9% seller fee and Premium lists 0%. |
| Beacons | $0 to $900 a year | OFFICIAL, Beacons plan page read 22 September 2026. Free, Creator $100, Creator Plus $300, Creator Max $900 a year. 9% fee on Free and Creator, which the plan page also applies to its own brand marketplace commission. |
| Gumroad | No monthly fee, 10% plus $0.50 a sale | OFFICIAL, gumroad.com/pricing re-read 5 October 2026. 30% when a new buyer finds you through its Discover marketplace. Gumroad is merchant of record and handles sales tax. |
| Payhip | $0, $29 or $99 a month | OFFICIAL, payhip.com/pricing read 5 October 2026. Free Forever plus 5% per sale, Plus $29 plus 2%, Pro $99 with no transaction fee. All plans list all features and unlimited products. |
| Kajabi | From $143 a month billed yearly | OFFICIAL, kajabi.com/pricing read 5 October 2026. Basic $143, Growth $199, Pro $399 a month billed yearly ($179, $249, $499 monthly). No revenue share; card processing applies. |
| Fourthwall | Free, or $15 a month billed yearly | OFFICIAL, fourthwall.com/pricing read 1 October 2026. No percentage on catalog merch. 5% on digital products on the free plan and 5% on memberships. |
| Hoo.be | $0, $9.99 or $29.99 a month | OFFICIAL, hoo.be pricing page read 2 October 2026. Seller fee 9% Free, 5% Pro, 0% Premium. Signup is open now; its price code also tests Pro at $8 and $14.99. |
| Lnk.Bio | $0, $0.99 a month, or $24.99 once | OFFICIAL, lnk.bio home page read 5 October 2026. Unique is a one-time $24.99 payment and adds a shop. Ultra is $89.99 a year. Custom domain is an add-on. |
| Favly Pro | $288 a year ($24 a month billed yearly) | OFFICIAL, favly.com/pricing. Custom domain included, earnings matched to each affiliate link, no fee on your affiliate commissions. One free demo storefront to try it first. |
| What Stan's 0% applies to | Sales through Stan's checkout | STRUCTURAL. A platform can only take a share of money it collects. Your own courses and downloads pass through Stan. Affiliate commission does not. |
| What it saves on $1,000 of affiliate commission | $0 | STRUCTURAL. Amazon, Impact, Awin and software partner programs pay you directly. That money never enters any link page, so no seller fee applies anywhere and none is avoided. |
| Break-even against a 9% seller fee | About $278 a month of own sales | STRUCTURAL. Stan Creator at $300 a year equals 9% of $3,333 a year. Below that, a 9% platform with no subscription costs less. Above it, Stan costs less. |
| Custom domain on Stan Store | Not supported, forwarding only | OFFICIAL, Stan help center article 151 "Can I create a custom domain for my Stan Store". You can forward a domain you own to stan.store/yourname; the store address does not change. |
| Selling your own products on Favly | No | Honest limit. Favly holds product recommendations and affiliate links. It is not a checkout for courses, downloads or coaching. |
who this page is for
Most people leaving Stan are not leaving because it is bad.
Stan is a fast, well built shop for creators who sell their own courses, presets and coaching calls. People look for an alternative when the $300 a year stops matching what they earn there. Usually that means the page has drifted into mostly affiliate links: the camera you use, the software you teach, the Amazon picks. Stan holds those links fine. It just has nothing to charge 0% on, and nothing that tells you which of them paid.
How to choose
What to compare before you pick a Stan Store alternative.
Start with where your money actually comes from
Open last year's payouts and split them in two: money from things you made (courses, presets, templates, calls) and money from recommending things other companies make. Stan, Gumroad, Payhip and Kajabi are built for the first pile. If the second pile is bigger, the platforms on this page that matter are the ones that hold and track links, and the fee comparison stops mattering.
Price the fee against your own sales, not the headline
At $200 a month of own-product sales, Payhip's free plan costs $120 a year in fees and Stan costs $300, so Payhip wins. At $1,000 a month, Payhip Free costs $600 a year, Plus costs $588 ($348 plus 2% of $12,000, which is $240), and Stan Creator stays at $300. The crossover against a 5% fee is $500 a month of sales. Do this sum with your number before anything else.
Check what sits behind the upper tier
Stan puts email campaigns, discount codes and upsells on Creator Pro at $99 a month. Kajabi starts at $143 a month billed yearly but includes email and courses from Basic. If you need email marketing, compare Stan Pro with Kajabi Basic, not Stan Creator with a $6 link page.
Own the address in your bio
Koji, Bento and Linkpop all closed or were folded into another product in the last three years, and their users' old posts pointed at dead or redirected links. Whichever tool you choose, a custom domain you own (shop.yourname.com) means the next move costs you nothing. Stan's help center says a custom domain cannot be connected to a Stan Store, only forwarded to stan.store/yourname. Kajabi, Hoo.be Premium and Favly Pro connect one directly.
For affiliate links, ask for earnings per link
Every tool here counts clicks. A click count tells you the $40 microphone gets tapped more than the $300 interface. It does not tell you the interface earned $45 last month and the microphone earned $3. Only the program's commission report, matched back to each link, tells you which pick deserves the top slot.
Switch without losing sales
How to move off Stan Store in four steps without breaking old links.
Export your customers and products first
Download your customer list and product files from Stan before you cancel, and note which products still sell. Cancel after the move, not before, so live links in old posts keep working while you rebuild.
Put each kind of income where it belongs
Move courses and downloads to the checkout you chose (Gumroad, Payhip or Kajabi). Move your recommendations, the gear, software and Amazon picks, to a storefront built for affiliate links. Mixing both on one page is fine; paying a store subscription to hold links is what to avoid.
Build the picks page in collections
On Favly, put your recommendations at favly.com/@you in collections people shop by, such as desk setup or editing software. Add the Favly tag to each program's sub ID field so commission can be matched back to the link that earned it.
Point your own domain at it and review monthly
On Pro, use a domain such as picks.yourname.com in your bio, then import each program's commission report once a month and move the earners to the top of the page.
If it is not a fit
If you sell your own courses and earn well on them, Stan may be the right answer.
This page is not going to talk you out of a tool that works. Above about $278 a month of your own product sales, Stan Creator costs less than a 9% platform, and above $500 a month it beats a 5% one. Setup is fast and the 0% fee is real. Favly does not replace Stan for that, because Favly takes no payments from fans and sells no courses. Favly earns its $288 a year when your page is full of other brands' products across several programs and you want to know which link paid.
What Favly does differently
- ✓ No follower gate and no application queue. Claim favly.com/@you and start today.
- ✓ Built for the AI tools, SaaS and tech gear you already recommend.
- ✓ Recurring commissions: subscription tools can pay every month a fan stays subscribed.
- ✓ Affiliate income and brand deals in one storefront, with #ad disclosure by default.
Side by side
Stan Store against Favly, honestly compared.
Most creators comparing Stan Store alternatives are deciding where their recommendations live. This table sets Stan Creator against Favly Pro for a creator who mainly recommends products. Stan figures come from its pricing article and help center, re-read on 5 October 2026.
| Capability | Favly | Stan Store | Notes |
|---|---|---|---|
| Price | $288 a year (Pro) | $300 a year (Creator) | OFFICIAL. $29 a month billed monthly, Creator Pro $948 a year |
| Free plan | One free demo storefront | × | 14 day free trial, then a paid plan |
| Sell your own courses, downloads and calls | × | Stan's core strength, with 0% platform fee | |
| Email campaigns to buyers | Email capture | Creator Pro only | OFFICIAL, $99 a month tier |
| Links from any merchant or program | Stan lists external and affiliate links on Creator | ||
| Products grouped into shoppable collections | Partly | Stan arranges link and product blocks on one page | |
| Your own domain in your bio | Forwarding only | OFFICIAL, Stan help center article 151. The address stays stan.store/yourname | |
| Commission reports matched to each link | × | Not described on Stan's pages. Stan reports its own sales | |
| Fee on your affiliate commissions | None | None | Merchants pay affiliate commission directly to you on both |
FAQ
Questions creators ask about Stan Store alternatives.
What is the best alternative to Stan Store?
It depends on what you sell. For your own downloads without a monthly fee, Gumroad or Payhip Free. For courses and email in one place, Kajabi. For a cheap link page, Linktree or Lnk.Bio. For a page of affiliate recommendations, a storefront that matches commission to each link, which is what Favly Pro does for $288 a year.
Is there a free alternative to Stan Store?
Yes, several. Payhip Free charges $0 a month plus 5% per sale. Gumroad charges no monthly fee and takes 10% plus $0.50 per sale. Linktree, Beacons, Hoo.be and Lnk.Bio all have free plans. Stan itself has no free plan, only a 14 day trial, so a free tier is the most common reason people compare.
Is Stan Store worth $29 a month?
It is if you sell enough of your own products. Against a 9% seller fee, Stan Creator pays for itself above about $278 a month of sales, and against Payhip's 5% above $500 a month. Below those numbers a platform without a subscription costs less. For affiliate commission it is never worth it on fees, because no platform takes a cut of that.
Is Stan Store better than Linktree?
For selling your own products, yes. Stan has a full checkout with 0% platform fee, and Linktree's Starter plan lists a 9% seller fee. For a page of links, no. Linktree Free costs $0 and holds affiliate links as well as Stan Creator at $300 a year does. Neither shows commission per link.
Stan Store vs Gumroad, which is cheaper?
Gumroad is cheaper at low sales and Stan at high sales. Gumroad takes 10% plus $0.50 a sale with no subscription, so $250 a month of $25 products costs about $30 a month in Gumroad fees. Stan Creator is $25 a month billed yearly. Past roughly $200 to $250 a month of sales, Stan costs less.
Stan Store vs Payhip, which should I choose?
Payhip if your sales are under about $500 a month, Stan if they are above. Payhip Free is $0 plus 5% a sale and Plus is $29 a month plus 2%. Stan Creator is $29 a month with 0%. Both sell downloads, courses and memberships. Payhip suits a growing shop; Stan suits a creator who sells from a link in bio.
Does Stan Store take a percentage of affiliate commission?
No, and neither does any other tool on this page for programs you join yourself. Amazon, Impact, Awin and software partner programs pay commission to you directly, so it never passes through Stan. The only exception in the category is a platform's own brand marketplace, such as Beacons, which keeps 9% there on its lower plans.
What are Stan Store competitors for coaches?
For booked calls and courses, Kajabi and Payhip are the closest Stan Store competitors. Kajabi bundles courses, email, community and a website from $143 a month billed yearly. Payhip sells coaching, courses and memberships from $0 plus 5%. Stan Creator also books calls, at $29 a month with 0% platform fee.
Can I use Stan Store and another tool together?
Yes, and many creators do. Keep Stan for the products you sell and add one link to a storefront of the gear and software you recommend. Each page then does one job, and you can see which recommendations earn instead of guessing from clicks.
How do I switch from Stan Store without losing customers?
Export your customer list and product files from Stan first, rebuild your products on the new checkout, then update the link in your bio. Keep Stan running until the new store is live so links in old posts still work. A custom domain in your bio makes every later move painless.
Go deeper
If you are pricing Stan itself, Stan Store pricing plan by plan covers both tiers and the break-even against each rival fee, and our Stan Store review goes through what each plan holds. For the most common head-to-head, Stan Store vs Linktree for affiliate creators runs the numbers for commission income.
For the tools in the table, Linktree pricing, our Beacons review, Gumroad pricing and our Fourthwall review each read the vendor's own plan page. Fourthwall vs Stan Store for software creators compares the two shops directly, and Hoo.be pricing against Linktree covers the media-first option.
If most of your page is recommendations, Linktree alternatives compares link pages on what they track, our affiliate link manager shows how earnings per link are matched, and a custom domain for your link in bio keeps your old posts working whatever you choose.
Every link page, storefront and program, and who each one is built for
No application. No follower gate.
Claim your favly.com/@you storefront and turn the AI tools, software and gear you already recommend into affiliate commissions and brand deals.