Stan Store pricing 2026: the Stan Store price on both plans, the real cost after fees, and who should actually pay it
Nearly every page about Stan Store pricing prints the same two numbers and stops. The numbers are easy, they are $29 and $99, and they are confirmed below from Stan's own pages. The harder question is the one a creator is actually asking before they enter a card: is this the right kind of pricing for the way I make money? Stan's pricing is built around one assumption, that you sell your own digital products, and the whole value of its headline feature depends on that assumption holding. For a large group of creators it does not hold at all. Here are the real plans and fees, the break even point where a flat subscription beats a percentage, and the case where paying Stan is a straightforward mistake.
The short answer
Stan Store costs $29 a month on the Creator plan and $99 a month on Creator Pro, billed annually at $300 and $948. There is no free plan, only a 14 day free trial. Stan charges a 0% platform transaction fee, so it takes no cut of your sales, but you still pay your payment processor: Stripe is 2.9% plus $0.30 per US card transaction and PayPal is 3.49% plus a fixed fee. The part almost every pricing page misses is who that 0% is worth anything to. A platform fee can only be charged on money that passes through the platform, and affiliate commission never does. It is calculated and paid by the merchant, so a 0% store fee cannot touch it. If your income is affiliate commission rather than your own digital products, Stan Store pricing is a flat subscription buying you a benefit that is arithmetically worth zero to you.
Rows marked OFFICIAL were read from a Stan owned page on 2026-09-09 and are quoted. Rows marked STRUCTURAL follow from how the pricing works rather than from a claim on the page · No commission fee · Last updated September 2026
Curated by · affiliate links clearly labeled
Estimated monthly
from monetized favorites
$
Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
■ at a glance
Stan Store pricing, plans and fees in one table.
Read from Stan owned pages on 2026-09-09. Figures Stan states openly are quoted and marked OFFICIAL. Rows marked STRUCTURAL are conclusions that follow from how the pricing is built, not claims Stan makes. Vendor pricing changes, so check the plan page before you enter a card.
| What you want to know | The answer | Detail |
|---|---|---|
| Creator plan, monthly | $29 per month | OFFICIAL. The entry plan. Includes the mobile storefront, calendar booking, analytics, course builder, recurring subscriptions, lead magnets and AutoDM |
| Creator plan, annual | $300 per year | OFFICIAL. Works out at $25 a month and saves $48 against paying monthly for twelve months |
| Creator Pro, monthly | $99 per month | OFFICIAL. Adds discount codes, upsells and order bumps, payment plans, affiliate management, email broadcasts and automation, and pixel tracking |
| Creator Pro, annual | $948 per year | OFFICIAL. Works out at $79 a month and saves $240 against twelve monthly payments |
| Free plan | None | OFFICIAL. Stan has no permanently free tier. The only free access is the trial |
| Free trial | 14 days | OFFICIAL. Stan states a 14 day free trial before a paid plan is required |
| Stan platform transaction fee | 0% | OFFICIAL. Stan states it "earns 0% from transactions made on the platform" and that you pay only the flat subscription |
| Stripe processing fee, US cards | 2.9% plus $0.30 | OFFICIAL, quoted on Stan's own fees article. This is charged by Stripe, not by Stan, and Stan states it has no control over it |
| Stripe payout fee | 0.25% plus $0.25 | OFFICIAL, minimum $1 per payout. Easy to miss because it sits behind the headline processing rate |
| PayPal processing fee | 3.49% plus a fixed fee | OFFICIAL. The fixed part depends on the currency received |
| Real cost on a $50 self sold product | About 3.5% | STRUCTURAL. 0% to Stan plus $1.75 to Stripe on a $50 sale. "0% transaction fees" is not the same claim as "you keep 100%" |
| Break even against a 10% fee platform | About $290 a month | STRUCTURAL. $29 is 10% of $290, so below roughly $290 a month in self sold revenue a percentage platform costs less, and above it the flat subscription wins |
| Break even for Creator Pro | About $990 a month | STRUCTURAL. $99 is 10% of $990 in self sold product revenue, before you value any of the Pro only marketing features |
| What the 0% fee saves on affiliate income | Nothing | STRUCTURAL. Affiliate commission is calculated and paid by the merchant and never routes through your store, so no store fee of any size can apply to it |
| Cost of Stan to a purely affiliate creator | $300 to $1,188 a year | STRUCTURAL. The full subscription, with the headline feature contributing zero, since there are no own product sales for the 0% to apply to |
| Affiliate management on Stan | Creator Pro only | OFFICIAL, and worth reading carefully: this is software for running your own affiliate program, meaning other people promote your products. It is not for earning as an affiliate yourself |
■ what the price actually buys
The one thing to understand before you compare Stan Store pricing to anything else.
A 0% platform fee can only apply to money that passes through the platform
Stan's pricing is built on a genuinely strong claim, and it is worth stating plainly before taking it apart: Stan takes no cut of your sales. On its own help pages Stan says it "earns 0% from transactions made on the platform" and that you pay a flat subscription instead. Against a platform that charges 10% of every sale, that is real money and the arithmetic below shows exactly how much. But a transaction fee, by definition, is a slice taken out of a payment as it moves through a system. It follows that a platform can only charge you a fee on revenue that actually moves through it. That sounds obvious until you apply it to affiliate income, and then it changes the whole comparison. When a viewer clicks your affiliate link and buys, the payment goes from that person to the merchant. Your store is not in the payment path at all. It handed over a click and then stopped being involved. The merchant's own system records the referral, calculates the commission against its own rate card, holds it for its own return window, and pays you on its own schedule. No creator storefront, link page or bio tool has any way to take a percentage of that, because at no point does it hold the money. Which means the headline benefit in Stan Store pricing, the thing the plan page leads with, is worth precisely nothing to a creator whose income is commission.
Why this is the most expensive misunderstanding in the category
Read the comparison content around this category and you will find the transaction fee table treated as the deciding column, as though it applied evenly to every kind of creator income. For someone selling a $40 template, it genuinely is close to deciding: a 10% fee is $4 a sale and a flat $29 a month stops mattering as soon as you sell more than a handful. For someone earning $800 a month recommending software, it is a column of zeroes that cannot be anything else. Put a number on it. A creator whose entire income is affiliate commission upgrades from a percentage fee tool to Stan's Creator plan and saves nothing at all, because there were never any platform fees to save, and pays $300 a year on the annual plan for the privilege. Take the Pro plan monthly and it is $1,188 a year. This is not an argument that Stan is overpriced. It is an argument that price is the wrong axis to judge it on unless you first sort out which kind of income you have, and that sorting is what almost no pricing page in this category does for you.
Where Stan Store pricing is clearly the right call, and it is not a small case
The honest version of this page has to include the case where Stan wins outright, because it is a real one. If you sell your own digital products, courses, coaching slots or bookings, and you are doing meaningful volume, a flat subscription with no platform cut is close to the best structure available to you. The break even is easy to work out and worth memorising. The Creator plan at $29 a month equals a 10% platform fee at $290 a month of self sold revenue. Below that, a percentage based tool is cheaper and you should stay on one. Above it, every extra dollar you sell is a dollar the percentage platform would have taken ten cents from and Stan takes nothing from. At $2,000 a month of your own product sales, a 10% platform is charging you $200 a month and Stan is charging $29, a difference of $2,052 over a year. That is a decisive win and no amount of nuance about affiliate income changes it. Creator Pro sets the same line at roughly $990 a month of self sold revenue, before you put any value on the upsells, payment plans, email automation and pixel tracking that only appear on that tier.
The fees that survive a 0% platform fee
One more piece of the real cost, because "0% transaction fees" gets read as "you keep 100%" and that is not what it means. Stan does not take a cut, but a card payment still has to be processed, and Stan's own fees article sets out what that costs. Stripe charges 2.9% plus $0.30 on a standard US card transaction, PayPal charges 3.49% plus a fixed amount that depends on the currency, and there is a payout fee of 0.25% plus $0.25 with a $1 minimum on top. On a $50 product paid by US card, Stripe takes about $1.75, so your effective rate is roughly 3.5% even on a platform charging you nothing. Stan is straightforward about this and states that it has no control over what Stripe and PayPal charge, which is true of every tool in this category. The point is not that the number is hidden. It is that the comparison you should be running is your all in cost against your revenue mix, not one vendor's marketing percentage against another's.
■ the decision
How to price Stan Store against your own numbers in four steps.
Split your income into self sold and commission
This is the step that decides everything else and it takes two minutes. Add up what you earned last month from products you own and sell yourself, courses, templates, coaching, bookings. Then add up what you earned in affiliate commission paid to you by merchants. Keep them apart. Every fee comparison in this category is only meaningful against the first number.
Test the self sold number against the break even
Take your self sold monthly revenue and compare it to roughly $290 for the Creator plan or roughly $990 for Creator Pro, which is what a 10% platform fee would cost at that revenue. Above the line, Stan's flat subscription saves you money every month and the gap widens as you grow. Below it, you are paying a fixed cost to avoid a percentage of a small number, which is the wrong way round.
Value the Pro features separately, not as part of the fee argument
The $70 a month between Creator and Creator Pro buys discount codes, upsells and order bumps, payment plans, email broadcasts and automation flows, and pixel tracking. Those are real marketing features and for a creator running paid traffic or a launch calendar they can pay for themselves quickly. Just do not let the 0% fee do any work in that decision, because both plans have it.
Check what is carrying your commission income
If most of your money is commission, no storefront fee structure is going to change it, so judge the tool on what does: whether every program you are in lives in one place, whether you can see which recommendations earned rather than just which links were clicked, and whether disclosure is attached where a US reader will actually see it. That is a different product question from the one Stan's pricing page is answering.
■ if it is not a fit
Stan Store is a good product priced for a business model that may not be yours
Nothing on this page is an argument that Stan Store is bad or overpriced. It is a well built storefront, the 0% platform fee is real, the annual discounts are genuine, and for a creator selling their own courses and digital products at any serious volume it is priced better than most of the alternatives. The problem is narrower and more specific than "expensive". Stan's pricing is designed around selling your own products, and its headline advantage is a fee it does not charge on those sales. If you make your money recommending other people's products, that advantage cannot reach your income, because commission is paid to you by the merchant and never passes through your store for anyone to take a percentage of. You would be paying $300 to $1,188 a year for a benefit that is structurally unable to apply to you, plus a set of selling features you are not using. The question worth asking before you subscribe is not whether $29 is a fair price. It is whether the thing you are buying is priced for the way you earn. Favly is built for the other case: creators whose income is commission on the AI tools, software and gear they recommend, where the job is keeping every program in one place, seeing which recommendations actually earned rather than just which links got clicked, and keeping disclosure attached where a US reader will see it.
What Favly does differently
- ✓ No follower gate and no application queue. Claim favly.com/@you and start today.
- ✓ Built for the AI tools, SaaS and tech gear you already recommend.
- ✓ Recurring commissions: subscription tools can pay every month a fan stays subscribed.
- ✓ Affiliate income and brand deals in one storefront, with #ad disclosure by default.
■ side by side
Stan Store and Favly, honestly compared.
This table compares two different jobs, not two versions of the same one. Stan is a storefront for selling things you own. The comparison is about which kind of income each is priced and built for, and on selling your own digital products Stan wins clearly.
| Capability | Favly | Stan Store | Notes |
|---|---|---|---|
| Priced for | Affiliate commission income | Selling your own products | Courses, templates, coaching and bookings. This is what the plan features are built around |
| Platform cut of your own product sales | Not the product's job | 0% | OFFICIAL and a genuine strength. Stan takes no percentage of what you sell |
| Platform cut of affiliate commission | None possible | None possible | STRUCTURAL. Commission is paid merchant side and never routes through any storefront, so no tool can charge on it |
| Entry price | See pricing | $29 per month | OFFICIAL. $300 billed annually. No permanently free tier, 14 day trial only |
| Payment processing still payable | Merchant side, not yours | Stripe 2.9% plus $0.30 | OFFICIAL. Plus a 0.25% plus $0.25 payout fee. Charged by Stripe, not by Stan |
| Several affiliate programs in one place | × | Stan's affiliate feature is for running your own program, so others promote you | |
| Which recommendation earned, not just which link was clicked | × | Store analytics report on store activity. Commission is recorded in each merchant's system | |
| Disclosure attached to recommendations | Manual | A US FTC requirement for anyone earning commission on a recommendation |
■ faq
Questions creators ask about Stan Store.
How much does Stan Store cost?
Stan Store costs $29 a month on the Creator plan and $99 a month on Creator Pro. Paid annually those become $300 and $948, which work out at $25 and $79 a month and save $48 and $240 respectively against paying monthly. There is no permanently free plan, only a 14 day free trial.
Does Stan Store take a percentage of sales?
No. Stan states that it "earns 0% from transactions made on the platform" and that you pay only the flat subscription. You still pay your payment processor: Stripe charges 2.9% plus $0.30 on a standard US card transaction, plus a payout fee of 0.25% plus $0.25, and PayPal charges 3.49% plus a fixed fee.
What are Stan Store fees in total?
Two things, one from Stan and one not. Stan takes the subscription, either $29 or $99 a month, and nothing else. The processor takes roughly 3% of each sale, so on a $50 product paid by US card your effective cost is about 3.5% even though the platform fee is 0%. "0% transaction fees" and "you keep 100%" are different claims.
Is Stan Store worth it?
It depends entirely on whether you sell your own products. If you do, the maths is clear: $29 a month equals a 10% platform fee at $290 a month of revenue, so above that line Stan is cheaper and the gap widens as you grow. If your income is affiliate commission, the 0% platform fee cannot apply to it, because merchants pay commission directly and it never passes through your store.
Does Stan Store have a free plan?
No. Stan offers a 14 day free trial and then requires a paid plan, with no permanently free tier underneath it. That is a real difference from link in bio tools that keep a free level indefinitely, and it is worth knowing if you are still testing whether a storefront changes anything for you.
What is the difference between Stan Creator and Creator Pro?
The $70 a month gap buys marketing and selling features rather than more storage or more products. Creator covers the storefront, bookings, courses, subscriptions, lead magnets and AutoDM. Pro adds discount codes, limited quantity offers, upsells and order bumps, payment plans, affiliate management, contact import, email broadcasts and automation flows, and pixel tracking for Meta, Google, Pinterest and TikTok.
Can you use Stan Store for affiliate marketing?
You can put affiliate links on it, the same as on any link page, and the commission is unaffected by what tool hosted the click. What you should not do is count the 0% transaction fee as a benefit to that income, because it cannot apply. Note too that Stan's affiliate management feature on Pro is for running your own affiliate program so other people promote your products, not for earning as an affiliate yourself.
What are the cheaper alternatives to Stan Store?
Cheaper is the wrong first question, because the answer depends on your revenue mix. Below roughly $290 a month of self sold product revenue, a percentage fee tool costs less than $29 a month, so a link in bio platform with a free or low tier is genuinely cheaper. If your income is commission rather than your own products, the comparison is not about fees at all and the alternatives worth looking at are the ones built around affiliate income.
Does Stan Store charge a fee on affiliate commission?
It cannot, and neither can any other storefront. Affiliate commission is calculated and paid by the merchant whose product was bought, and the payment goes from the buyer to that merchant. Your store handed over a click and was never in the payment path, so there is no transaction for a platform to take a percentage of.
Is the Stan Store annual plan worth it?
On price alone, yes, if you are staying. Annual billing costs $300 instead of $348 on Creator and $948 instead of $1,188 on Pro, saving $48 and $240. The thing to weigh is commitment rather than discount: paying annually locks in a tool for a year, so it is a better deal once you know your income mix suits a flat subscription and a poor one while you are still testing.
▲ go deeper
If the break even arithmetic above pointed you below the line, the tools to compare are the ones with a free or low entry tier rather than another subscription. Best link in bio platforms sets the main options side by side, Linktree alternatives covers the largest incumbent and what it does and does not include on each plan, and Linktree pricing against Beacons and Stan Store works through the plan by plan numbers. Do link in bio tools take a cut applies the same fee logic across the category.
If your income is commission, the useful comparison is not fees, it is what each program pays and on what terms. ShopMy commission rates and LTK commission rates cover the two big creator networks, recurring affiliate programs lists the ones that keep paying every month a customer stays subscribed rather than once per sale, and affiliate storefronts explains how the shoppable page itself works. For the head to head against Stan specifically, see the Stan Store alternative comparison and link in bio tools for creators.
▲ What the other platforms charge, and what they pay
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