ShopMy commission rates: what creators earn, what ShopMy keeps, and when you get paid
ShopMy is one of the better-paying creator affiliate platforms in beauty and fashion, and its rates are genuinely competitive. The confusion is not the headline percentage, it is everything underneath it: what the platform keeps, why the number in your dashboard moves, and why money you earned in March shows up in July. Here is the arithmetic, with the official numbers separated from the ones creators report.
The short answer
ShopMy commission rates typically run 10% to 30% of the sale, set by each brand rather than by ShopMy, and calculated on the item price before taxes and shipping. ShopMy operates on a reported 82/18 revenue share, but the rate shown in your dashboard is already net of that split, so the percentage you see is the percentage you earn. Commissions stay pending for 30 to 120 days while the retailer clears its return window, then pay out weekly on Friday once you hold at least $11 in confirmed earnings.
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Estimated monthly
from monetized favorites
$
Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
■ at a glance
ShopMy commission rates and payout terms, in one table.
Platforms publish less than creators assume. Where a number is official we say so, and where it comes from creator reports we label it that way rather than inventing a clean figure.
| Requirement | What applies | Detail |
|---|---|---|
| Commission rate range | 10% to 30% | Official. Set by each brand or retailer, not by ShopMy |
| What the rate is calculated on | Item price | Official. Before taxes and shipping |
| Who sets the rate | The brand | Official. ShopMy auto-applies the highest rate available to you |
| Platform revenue share | 82/18 reported | Creator keeps 82%. Widely reported, not published by ShopMy |
| Is the displayed rate net? | Yes | The rate you see already accounts for the split, so it is what you earn |
| Consultation fees | 80/20 split | Official. You keep 80% of a paid consultation, ShopMy takes 20% |
| Pending period | 30 to 120 days | Official. Commission is locked only after the retailer clears returns and pays ShopMy |
| Payout schedule | Weekly, every Friday | Official. Paid via Stripe or PayPal |
| Payout threshold | $11 confirmed earnings | Official. Balances below it roll into the following week |
| Typical rate by category | Beauty highest | Creators report beauty around 15% to 25%, fashion nearer 10% to 20% |
■ the arithmetic
What actually determines your ShopMy commission.
The brand sets the percentage, not ShopMy
Every brand on ShopMy chooses its own rate, which is why two links posted the same day can pay 10% and 28%. ShopMy's auto-monetization applies the highest rate available to you on a given retailer, so you are not manually joining each program. The practical effect is that your average rate is a reflection of which brands your audience buys, not of how well you negotiated.
The rate you see is already net of ShopMy's cut
ShopMy is reported to run an 82/18 revenue share: on $100 of commission, the creator keeps $82. The important nuance most comparison pages miss is that the rates displayed in the platform already factor this in. So a 20% rate in your dashboard is 20% to you, not 20% minus a further skim. Judge ShopMy on the displayed number, because that is the honest one.
Returns and the retailer clock decide when it is real
Commission is pending until the retailer closes its return window, verifies the sale, and actually pays ShopMy. Officially that takes 30 to 120 days. Nothing about this is unique to ShopMy, it is how retail affiliate works, but it is the single biggest reason a creator's dashboard and bank account disagree. Returned items are deducted.
■ the money path
How a ShopMy commission actually reaches your bank.
A follower clicks and buys
The commission is calculated on the item price, before taxes and shipping, at whatever rate that brand currently offers. This is where the headline 10% to 30% applies.
The commission sits pending for 30 to 120 days
Nothing is owed yet. The retailer has to let its return window close and verify the transaction. This is the step creators consistently underestimate when they plan around ShopMy income.
The retailer pays ShopMy, and the status locks
Once ShopMy receives the money, the transaction flips from pending to locked. Locked earnings are yours and are queued for the next payout.
You are paid on Friday, above $11
ShopMy pays weekly, every Friday, via Stripe or PayPal, provided you have at least $11 in confirmed earnings. Below that, the balance rolls forward to the following week.
■ if it is not a fit
Where a 20% commission still earns you almost nothing
ShopMy's rates are good, and for a beauty creator they are hard to beat. The problem is not the percentage, it is what the percentage is applied to. A one-time 20% on a $30 serum is six dollars, earned once, and the clock resets the moment the sale clears. If your audience buys software rather than serums, the same effort compounds instead: a recurring commission on a $49 a month AI tool keeps paying every month that person stays subscribed, so a single recommendation made in January is still earning in December. ShopMy does not carry AI tools, developer software, or SaaS subscriptions, so for a tech creator the strongest rate in the world applies to a catalog their audience does not buy from.
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■ side by side
ShopMy and Favly, honestly compared.
ShopMy pays well for what it carries. This table is about which catalog your audience actually buys from, not about which platform is better in the abstract.
| Capability | Favly | ShopMy | Notes |
|---|---|---|---|
| Headline commission rate | Program dependent | 10% to 30% | ShopMy is competitive here. Set by each brand |
| Commission taken from your rate | None | 82/18 reported | Displayed rates are already net of the split |
| Recurring commission on subscriptions | × | Retail products pay once, per sale | |
| Wait before commission locks | Program dependent | 30 to 120 days | Standard for retail affiliate, but long |
| Payout threshold | Low minimum | $11, weekly | A genuine strength: low bar, fast cadence |
| Catalog of AI and SaaS tools | × | ShopMy is built for retail brands | |
| Brand partnership marketplace | ShopMy Opportunities is well regarded |
■ faq
Questions creators ask about ShopMy.
What are ShopMy commission rates?
ShopMy commission rates typically range from 10% to 30% of the item price, before taxes and shipping. Each brand sets its own rate rather than ShopMy setting one platform-wide number, so rates vary by retailer. Beauty brands tend to sit at the higher end, around 15% to 25%, with fashion often nearer 10% to 20%.
Does ShopMy take a cut of your commission?
Yes. ShopMy is reported to operate an 82/18 revenue share, so the creator keeps $82 of every $100 in commission. The rates displayed in the platform already account for this split, which means the percentage you see on a brand is the percentage you actually earn rather than a figure that gets reduced later.
How does ShopMy commission work?
When someone buys through your link, ShopMy calculates commission on the item price at that brand's rate. The amount stays pending for 30 to 120 days while the retailer clears its return window and verifies the sale. Once the retailer pays ShopMy, the commission locks and is included in the next Friday payout.
Why is my ShopMy commission not showing up?
The usual reason is the pending period: commissions can take 30 to 120 days to lock while the retailer processes returns and verifies the order. Other common causes are a returned item, which is deducted, or a purchase that fell outside the retailer's attribution window. Locked earnings under $11 also roll to the next week rather than paying out.
When does ShopMy pay out?
ShopMy pays weekly, every Friday, through Stripe or PayPal. You need a minimum of $11 in confirmed earnings to trigger a deposit, and anything below that threshold carries into the following week. Only locked commission counts toward the threshold, not pending balances.
Is ShopMy commission better than LTK?
The headline ranges are close. ShopMy brands typically pay 10% to 30% and LTK tells brands that 13% to 15% is reasonable and 16% to 20% is competitive. The bigger differences are structural: LTK pays on the whole cart during a 7 to 30 day cookie window, while ShopMy is stronger on payout speed with weekly Friday deposits at an $11 threshold.
Do ShopMy commissions pay recurring income?
No. ShopMy carries retail brands, so a sale pays once and the relationship resets. Recurring commission exists in software affiliate programs, where a subscription can pay the creator every month the customer stays. If most of what you recommend is AI tools or SaaS, that difference matters more than any rate comparison.
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