Is ShopMy legit and ShopMy reviews of its payouts, fees and the scam question
ShopMy turns product links into commission across tens of thousands of brands, and it screens who gets in. Reviews swing between creators who love it and creators asking where their money went. We read its creator help center on 8 October 2026. This is what ShopMy itself says about pay, fees and approval.
The short answer
ShopMy is legit. It is a real US company, Shop My Shelf, Inc., its app holds 4.9 stars from about 4,100 ratings, and its help center publishes the rules: you keep 82% of commission, payouts go out every Friday once you hold $11, and commission stays pending for 30 to 120 days. What it is not is yours. ShopMy holds the brand accounts and the link address. Favly Pro keeps both in your name for $288 a year.
ShopMy creator help center, creator pages and App Store listing read on 8 October 2026 · No commission fee
Read your post as your collection. This is a preview of the cards Favly builds. Your own links go on in the studio.
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Estimated monthly
from monetized favorites
$
Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
At a glance
ShopMy fees, payouts and rules, in one table.
OFFICIAL rows quote ShopMy's creator help center and creator pages, read on 8 October 2026 (most articles carry update dates between March and September 2026). TESTED rows are things we checked ourselves the same day. REPORTED rows come from press coverage and could not be confirmed on ShopMy's pages. STRUCTURAL rows are reasoning that follows from those facts. Amounts are in USD.
| What you want to know | The answer | Detail |
|---|---|---|
| Is ShopMy legit | Yes, a real US company and app | OFFICIAL. The site footer names Shop My Shelf, Inc., and the help center says it was founded by MIT and Harvard technologists. TESTED: the iOS app is live on the US App Store at 4.9 from about 4,100 ratings. |
| Cost to join | Free | OFFICIAL. ShopMy earns from a share of commission or from a fee charged to the brand, never from a creator subscription. |
| Cut of your commission | 18%, already netted out | OFFICIAL. "You keep 82% of commissions earned, ShopMy keeps 18%. The commission rates you see on the platform already reflect this split." Where the brand pays ShopMy a fee instead, you keep 100% of the shown rate. |
| Typical commission | 10% to 30% | OFFICIAL. Set by each brand, can change at any time, and is calculated on the order subtotal after discounts. Shipping and taxes are not commissionable. |
| Payout schedule | Every Friday | OFFICIAL. Locked commission is paid weekly through PayPal or a connected payout account. Brand collaboration fees join the same schedule. |
| Minimum payout | $11 | OFFICIAL. You need at least $11 under "Next Payment" to qualify for a deposit. Smaller balances roll forward. |
| How long money stays pending | 30 to 120 days | OFFICIAL. Commission stays pending until the retailer closes returns, verifies the order and pays ShopMy. Orders can take up to 7 days just to appear. |
| Who can join | By application, about 1,000 followers | OFFICIAL. ShopMy is "invite based" through a Creator Waitlist. It generally looks for an engaged audience of at least 1,000 followers on a public account, reviews in 3 to 5 business days, and lets you reapply after 90 days. |
| Brands | 47,000+ commissionable | OFFICIAL. Plus 350+ brands you can work with directly in the platform. Its home page rounds the network to 50,000+. |
| Amazon links | Your own Associates code | OFFICIAL. You save your Amazon affiliate code in ShopMy, and Amazon pays you directly. Amazon commission never appears in ShopMy earnings. |
| Cookie window | Set by brand, 7 days common | OFFICIAL. Anywhere from a single browsing session to 30 days. Last click wins, and the whole eligible cart counts. |
| Who can reverse a commission | The brand | OFFICIAL. Returns, cancellations, failed payments and the brand's own review can reverse an order. ShopMy says it does not make or control reversals. |
| Creator tiers | Four, scored out of 100 | OFFICIAL. Enthusiast, Ambassador (30), Trendsetter (70) and Icon (85). Half the score is monthly order volume averaged over three months, so a quiet quarter moves you down. |
| Tax forms | From the payout processor | OFFICIAL. ShopMy does not issue 1099s. Whichever service pays you out sends the form, if your totals cross IRS reporting thresholds. |
| The LTK lawsuit | Filed 2024, dropped 2024 | REPORTED by Bloomberg Law. LTK sued ShopMy in Delaware in May 2024 over its logo and an ad, then dismissed the case without prejudice on August 26, 2024. It was a dispute between rivals, not a claim that creators went unpaid. |
| Favly Pro price | $288 a year ($24 a month billed yearly) | OFFICIAL, favly.com/pricing. $49 billed monthly. Custom domain included. No fee on your affiliate commissions. One free demo storefront to try it first. |
who this review is for
ShopMy is a good network. The question is whether it should hold all of your links.
Most people typing "is ShopMy legit" have just been accepted, or just been paid less than they expected. Both are fair reasons to check. The short version is that ShopMy pays, on a published schedule, and the gaps people complain about come from how affiliate tracking works everywhere. The longer version is about ownership: every link, every brand account and every balance sits inside ShopMy, which is fine until your income depends on it.
How to judge it
What to check before you build your income on ShopMy.
Whether the money you are waiting for is late or just pending
Most "ShopMy scam" posts describe the same thing: a sale shows up, then nothing arrives for weeks. ShopMy says commission stays pending for 30 to 120 days while the retailer closes returns, checks the order and pays ShopMy, and only then moves to Locked. A November sale paying out in February is normal under those rules. A Locked balance over $11 that skips a Friday is the thing to email creatorsupport about.
What the 18% buys you
You never apply to each brand, you never chase 40 separate payouts and you get one weekly deposit. That is a real service. The rate you see is already net of ShopMy's share, so nothing extra comes off later. The cost shows up when you compare the same brand on its own program, which pays you the full rate directly if it accepts you.
Which of your links ShopMy can actually monetize
ShopMy is strongest on beauty, fashion, home and wellness. Amazon only works through your own Associates code, and Amazon pays you, not ShopMy. Software and AI tools mostly run their own programs at 20% to 30% a month for as long as the customer stays, and those are links you join and hold yourself.
Where your links point
Every caption, story and description you post carries a shopmy.us address. If you leave, your shop and its links stay behind with the account. Creator link tools have closed or been bought several times in the last three years, and the creators who lost least were the ones whose bio pointed at a domain they owned.
What your tier depends on
Half of ShopMy's creator score is monthly order volume averaged over three months, a quarter is clicks, and the rest is activity and profile. Brand access and gifting improve as you climb. A slow summer can drop you a tier, and ShopMy only guarantees a new tier for 14 days. Plan around that if brand deals matter to you.
If you outgrow it
How to keep ShopMy and still own your best links, in four steps.
Pull your top earners from ShopMy's analytics
Open your Links and Earnings tabs and list the 10 to 20 products and brands that produced most of your locked commission over the last six months. Those are the links worth holding in your own name.
Join the programs behind them directly
For each top brand, find its own affiliate program or the network it runs on, and apply with your own details. Approval takes days rather than minutes. From then on the brand pays you the full rate, with no share taken in the middle.
Build a storefront on your own domain
Put those picks on a Favly storefront at favly.com/@you, grouped the way your audience shops, and point picks.yourname.com at it on Pro. Add the Favly tag to each program's sub ID field so commission reports match the exact link that earned.
Keep ShopMy for what it does best
Leave gifting, Opportunities and the long tail of beauty and fashion brands on ShopMy. Put your own domain in your bio and link to ShopMy collections from it where they still fit. Nothing stops you running both.
If it is not a fit
If brand deals and gifting are the point, ShopMy may be enough.
This page is not going to tell you to leave a network that works for you. If you are a beauty or fashion creator, your income is mostly affiliate links to retailers ShopMy already carries, and you want brands to find you and send product, ShopMy does that well and costs nothing up front. Favly does not run a brand marketplace and does not pretend to. Favly earns its $288 a year for creators whose picks span several programs, including software that pays every month, who want those accounts in their own name, their own domain in the bio and a report of which link earned.
What Favly does differently
- ✓ No follower gate and no application queue. Claim favly.com/@you and start today.
- ✓ Built for the AI tools, SaaS and tech gear you already recommend.
- ✓ Recurring commissions: subscription tools can pay every month a fan stays subscribed.
- ✓ Affiliate income and brand deals in one storefront, with #ad disclosure by default.
Side by side
ShopMy against Favly, honestly compared.
This table sets ShopMy against Favly Pro for a creator whose recommendations already earn. ShopMy figures come from its creator help center and creator pages, read on 8 October 2026.
| Capability | Favly | ShopMy | Notes |
|---|---|---|---|
| Price | $288 a year (Pro) | Free to join | OFFICIAL. ShopMy keeps 18% of commission instead, or charges the brand |
| One application for thousands of brands | × | A genuine ShopMy strength. On Favly you bring links from programs you joined | |
| Brand gifting and paid Opportunities | × | OFFICIAL. 350+ brands work with creators directly inside ShopMy | |
| Affiliate accounts in your own name | Amazon only | Other brands are monetized through ShopMy's relationships | |
| Who pays you | Each program, directly | ShopMy, weekly | Every Friday once $11 is locked, after 30 to 120 days pending |
| Software and recurring commission links | Where a brand is in the network | Most software programs are joined directly | |
| Your own domain in your bio | × | Shops live at a shopmy.us address | |
| Commission reports matched to each link | ShopMy shows orders and earnings per link inside its network | ||
| Fee on your affiliate commissions | None | 18%, already netted | Or 0% where the brand pays ShopMy a transaction fee |
FAQ
Questions creators ask about ShopMy before and after they join.
Is ShopMy legit?
Yes. ShopMy is run by Shop My Shelf, Inc., a US company, its iOS app holds a 4.9 rating from about 4,100 ratings, and it publishes its payout rules in a creator help center. Creators keep 82% of commission and are paid every Friday once they hold $11 in locked earnings. Complaints are about slow pending periods, not a fake service.
Is ShopMy a scam?
No. The posts calling it a scam usually describe commission that sat in Pending for months or an order that disappeared. ShopMy says pending lasts 30 to 120 days while the retailer verifies and pays, and that brands, not ShopMy, reverse orders for returns, cancellations and failed payments. Both are standard across affiliate networks.
Does ShopMy actually pay you?
Yes, weekly. Once a retailer pays ShopMy, your commission moves from Pending to Locked and goes out the next Friday, as long as you have at least $11 under Next Payment. Payouts go to PayPal or a connected payout account, and the service that pays you out issues any 1099, not ShopMy.
How much does ShopMy take from creators?
ShopMy keeps 18% of commission and you keep 82%, and the rate shown in the app is already your share, so nothing else is deducted. On some brands ShopMy charges the brand a fee instead, and then you keep 100% of the rate shown. Paid consultations split 80/20. There is no subscription fee.
How many followers do you need for ShopMy?
ShopMy generally looks for an engaged audience of at least 1,000 followers on a public social account, though it reviews every application as a whole. It also weighs engagement and whether you already share products. Reviews take 3 to 5 business days, and if you are declined you can reapply after 90 days.
Is Amazon on ShopMy?
Yes, through your own Amazon Associates account. You save your Amazon affiliate code in ShopMy's account settings and list your ShopMy shop as an approved site in Associates. Amazon then tracks and pays that commission directly, so it never appears in your ShopMy earnings or counts toward the $11 payout minimum.
Why did my ShopMy commission disappear?
Usually because the brand reversed the order. ShopMy says brands review every attributed order and can reverse commission for returns, exchanges, cancellations, failed payments or their own program rules, and that it does not control those decisions. Another affiliate link clicked after yours can also take the sale, since most programs credit the last click.
Is ShopMy worth it?
For most beauty, fashion and home creators with an engaged audience, yes. It is free, it monetizes almost any retail link and it brings brand gifting and paid work. It is worth less if your best links are software or brands you could join directly at the full rate, or if you need your links on a domain you own.
ShopMy vs LTK, which is better?
They are close rivals. Both screen applicants, cover fashion, home and beauty, pay on the whole cart and hold the brand relationships for you. ShopMy publishes its 82/18 split, its $11 weekly payout and its tier rules openly. LTK has the larger shopper app. Our ShopMy vs LTK page compares them line by line.
What is the best ShopMy alternative?
It depends on what you want to keep. For another curated retail network, LTK. For Amazon picks alone, an Amazon storefront. For a creator whose links span several programs, including software that pays monthly, a storefront on your own domain that reports which link earned. Favly Pro does that for $288 a year.
Go deeper
ShopMy is usually weighed against one network above all. ShopMy vs LTK compares the two side by side, ShopMy commission rates goes deeper on what each category pays, and ShopMy creator requirements covers the waitlist and what helps an application. If you were declined, what to do after a rejection from LTK or ShopMy lays out the 90 days before you can reapply.
If your picks are mostly Amazon, Amazon Associates vs ShopMy explains why Amazon commission skips ShopMy entirely. For a creator ready to hold their own links, an affiliate storefront for creators shows how Favly groups picks into collections, and our affiliate link manager shows how commission reports are matched to each link.
Networks that hold your links can change. The Collective Voice shutdown is what happened to creators on a long-running retail network that closed, and a custom domain for your link in bio is the step that keeps old posts working. For another free network built on the same model, read our Benable review.
Every network, storefront and program, and who each one is built for
No application. No follower gate.
Claim your favly.com/@you storefront and turn the AI tools, software and gear you already recommend into affiliate commissions and brand deals.