Influencer storefront: the Amazon storefront for influencers, the other influencer storefronts, and the one catalog each of them cannot hold
Search for an influencer storefront and most of what ranks is written for shoppers trying to find a favorite creator's Amazon page. This page is for the other side: the creator deciding where their recommendations should live. It sets out what each of the big storefront programs actually requires and pays according to its own documents, where each one stops, and the point at which a storefront you control becomes worth paying for.
The short answer
An influencer storefront is a shoppable page of the products a creator recommends, where every item carries that creator's affiliate link and earns commission when a follower buys. The best known is the Amazon storefront, which any Amazon Associate now gets on registration. LTK, ShopMy and Walmart Creator run their own. Each one is free to join and each holds only its own catalog, so a creator whose recommendations span several stores, or include software, ends up with several storefronts and no single place that shows what earned.
Rows marked OFFICIAL come from each program's own pages: Amazon's agreement change log and Program Policies, LTK's company site, ShopMy's creator guide and Walmart Creator's terms. STRUCTURAL rows are logic that follows from them. REPORTED rows are widely repeated but not published by the program · No commission fee
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Estimated monthly
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Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
At a glance
Influencer storefronts, in one table.
OFFICIAL rows quote the program's own documents. Amazon's were read on 25 and 26 September 2026, Walmart Creator's terms are the June 2026 version, and the LTK and ShopMy rows come from their company site and creator guide. Where a line is our reasoning rather than their text it says STRUCTURAL.
| What you want to know | The answer | Detail |
|---|---|---|
| What an influencer storefront is | A shoppable page of your picks | STRUCTURAL. Every product on it carries your affiliate link, so a purchase after a tap pays you commission. The storefront host decides which products you can add |
| Who can open an Amazon storefront | Any Amazon Associate, on registration | OFFICIAL. Amazon's change log for the Associates agreement records that "completing registration gives access to a Storefront and a Unique Creator Link, not only Amazon Influencer Program participants" (revision dated April 14, 2026) |
| What an Amazon storefront can hold | Amazon products only | STRUCTURAL. The page lives at amazon.com/shop/yourhandle and lists Amazon items. A course, an app or a product from another store has no place on it |
| Amazon attribution window | 24 hours from the click | OFFICIAL. Program Policies. Items added to the cart in that session still count if ordered within 89 days of the first click |
| LTK follower minimum for US creators | None published | OFFICIAL. LTK states that "non US/CA applicants need a minimum of 5,000 followers". The 5,000 figure most guides quote applies outside the US and Canada |
| LTK commission | Typically 10% to 25% | OFFICIAL. LTK's company site says brands typically offer 10% to 25%, and that the average can reach up to 30%. The retailer sets it |
| ShopMy commission | Typically 10% to 30% | OFFICIAL. ShopMy's creator guide calls it an estimate that varies by brand, category and cart. Any platform share is REPORTED only and not stated in the guide |
| ShopMy payouts | Weekly, every Friday | OFFICIAL. At least $11 must sit under "Next Payment" for a deposit to release, and commissions stay pending 30 to 120 days |
| Walmart Creator eligibility | 1,000 followers, US resident, 18+ | OFFICIAL. Walmart Creator terms, June 2026 version. Followers are counted across your connected accounts, and one must be public |
| Walmart categories that pay nothing | Six named exclusions | OFFICIAL. Sam's Club, Pharmacy, Travel, Financial Services, tires and Gift Cards generate no commission under the Walmart Creator terms |
| Software, apps and SaaS subscriptions | Not in retailer storefronts | STRUCTURAL. Amazon and Walmart storefronts list their own shelves, and LTK and ShopMy list partner brands. Recurring software programs pay through their own partner portals, outside all four |
| Cost to join the big four | $0 | OFFICIAL for Amazon Associates and Walmart Creator. REPORTED for LTK and ShopMy, which earn from the brand side. None charges the creator a subscription |
| Who can see earnings per product | Each program, for its own links only | STRUCTURAL. Amazon reports Amazon orders, LTK reports LTK sales. Nobody joins a creator's four storefronts into one earnings view |
| Favly Pro | $180 a year ($15 a month billed yearly) | OFFICIAL, favly.com/pricing. One storefront for links from any program, with commission reports imported and matched to each link |
What actually decides it
What decides which influencer storefront you should use.
Every retailer storefront is free, and every one is tied to one shelf
The four storefronts creators ask about most, Amazon, LTK, ShopMy and Walmart Creator, cost nothing to open. That is the good news, and it is why you should probably have at least one. The catch is in how they make money. Amazon and Walmart run storefronts to sell Amazon and Walmart products. LTK and ShopMy run them to sell products from the brands that pay them. Each storefront is therefore excellent at the catalog it was built for and simply has no slot for anything else. If you recommend a standing desk from Amazon, a camera bag from a brand on LTK and the editing app you use every day, you are already describing three different storefronts.
The Amazon storefront for influencers no longer needs the Influencer Program
Until this year the standard advice was to apply to the Amazon Influencer Program and wait to be judged on your follower count before you could get a storefront. Amazon's own change log now says otherwise: completing Associates registration gives access to a Storefront and a Unique Creator Link, not only to Influencer Program participants. The revision is dated April 14, 2026. The agreement page itself still carries an older header reading "Updated: October 15, 2025", so if you check the agreement alone you will see the earlier date. For a creator this is simple. If Amazon is where your audience already shops, the storefront is one registration away, and there is no reason not to have it.
The follower bars are lower than the guides say, and different for each program
Walmart Creator is the one storefront with a written follower minimum: 1,000 followers across your connected accounts, US residence and an age of at least 18, according to its June 2026 terms. LTK's widely quoted 5,000 follower minimum is real but, in LTK's own wording, it applies to applicants outside the US and Canada. LTK publishes no minimum for US creators. ShopMy publishes none either, although creators report that a referral helps. Amazon has none for the storefront at all now. A US creator with a small, engaged audience can therefore open more of these than most guides suggest.
The rate matters less than the window and the exclusions
Creators compare storefronts on commission rate first, and the rate is the least reliable number on the page because brands set it and change it. Two things decide more. The first is how long you get credit: Amazon pays on purchases within 24 hours of the click, or 89 days for items put in the cart during that session. The second is what never pays at all. Walmart Creator's terms name six areas that earn no commission, including Pharmacy, Travel, Financial Services and gift cards. A personal finance or travel creator can open that storefront and find their most natural recommendations earn nothing. Read the exclusions before you build a page around a program.
What none of the retailer storefronts can hold: software
This is the gap that matters most for creators in tech, productivity and AI. The tools they recommend most often are subscriptions, and software companies pay affiliates through their own partner programs, often on a recurring basis for as long as the customer stays. Those programs are not a shelf on Amazon, Walmart, LTK or ShopMy. A tech creator who runs everything through an Amazon storefront is showing their audience the webcam and leaving the recurring commission from the editing software, which is often the larger number, with no home at all. Favly was built for exactly that mix: a storefront at favly.com/@you that holds a link from any program next to any other.
The question that decides whether to pay: which link earned?
Once you run two or three storefronts, you have two or three dashboards and no single answer to the only question that shapes next month's content, which is which recommendation made the money. Amazon reports earnings by tracking ID. LTK reports LTK sales. The software program reports inside its own portal. Favly Pro imports the commission report from any program and matches each row to the link that earned it, by a tag you place in the program's sub ID or tracking ID field, or by the link's destination. You get earnings per link and per collection in one place, and earnings per click next to them. That join is the thing worth $180 a year. Holding links is not, because the retailer storefronts do that for free.
Set it up
How to set up an influencer storefront that covers everything you recommend, in four steps.
List what you actually recommend, and where each item is sold
Write down the 20 products your audience asks about most, and next to each one the store or program that pays you for it. Most creators find a cluster on one retailer, a handful of brands, and two or three software tools. That list tells you which storefronts you need before you open any.
Open the free storefront that matches your biggest cluster
If most of the list is on Amazon, complete Associates registration and claim the storefront. If it is fashion and home brands, apply to LTK or ShopMy. If you have at least 1,000 followers and your picks are on Walmart, read the exclusion list first, then apply to Walmart Creator. One free storefront covering the biggest cluster is the right start.
Put everything on one storefront you control, with a tag on every link
Create your Favly storefront, add the retailer picks and the software links into collections your audience can browse, and set the Favly tag in each program's sub ID or tracking ID field so a commission can be traced back to the link. Add the disclosure your programs require at the top of the page. Amazon asks for "As an Amazon Associate I earn from qualifying purchases".
Import the reports monthly and move the earners up
Each month, download the commission report from each program and import it. The links that earned rise to the top of the page, and the ones that took taps but no sales get replaced. That loop, repeated for a quarter, usually does more for income than switching to a program with a higher headline rate.
If it is not a fit
If everything you recommend is on Amazon, the Amazon storefront is enough.
Plenty of creators do not need a second storefront. If your audience buys home goods, gadgets or beauty products and nearly all of them are on Amazon, the Amazon storefront is free, your followers already have Amazon accounts and trust the checkout, and Amazon's own reports tell you what sold. Adding another page would split your traffic for no gain. The case for a storefront you own begins when your recommendations cross stores, when software is part of what you recommend, or when you want to know which of 40 links earned without stitching reports together by hand.
What Favly does differently
- ✓ No follower gate and no application queue. Claim favly.com/@you and start today.
- ✓ Built for the AI tools, SaaS and tech gear you already recommend.
- ✓ Recurring commissions: subscription tools can pay every month a fan stays subscribed.
- ✓ Affiliate income and brand deals in one storefront, with #ad disclosure by default.
Side by side
An Amazon storefront and a Favly storefront, honestly compared.
This table sets the Amazon storefront, the most common influencer storefront, against a storefront priced for creators whose picks span programs. Amazon figures come from its agreement change log and Program Policies, read on 25 and 26 September 2026. On cost, shopper trust, checkout and product search the Amazon storefront wins, and the table says so.
| Capability | Favly | Amazon storefront | Notes |
|---|---|---|---|
| Price | $180 a year (Pro) | $0 | OFFICIAL. Comes with Amazon Associates registration |
| Products from any store or brand | × | STRUCTURAL. Amazon products only | |
| Software and SaaS affiliate links | × | STRUCTURAL. Recurring software programs pay through their own portals, outside Amazon | |
| Checkout shoppers already trust | × | A genuine Amazon strength. The follower is already logged in with a saved card | |
| Search and browse inside Amazon | × | Storefronts appear inside Amazon, so some shoppers find you there | |
| Attribution window on Amazon purchases | Amazon's rules apply | 24 hours, 89 days if carted | OFFICIAL. The same Amazon rule governs an Amazon link wherever it sits |
| Earnings per link across all your programs | × | Amazon reports Amazon earnings by tracking ID. Favly Pro imports reports from any program and matches rows to links | |
| Your own domain | × | The Amazon page lives at amazon.com/shop/yourhandle | |
| Follower minimum | None | None | OFFICIAL. Registration grants the storefront, per the April 14, 2026 revision |
FAQ
Questions creators ask about influencer storefronts.
What is an influencer storefront?
An influencer storefront is a shoppable page where a creator collects the products they recommend, each carrying their affiliate link, so they earn commission when a follower buys. Amazon, LTK, ShopMy and Walmart Creator each run one for their own catalog. A storefront you own, such as Favly, holds links from any program on one page.
How does Amazon influencer storefront work?
You register as an Amazon Associate, claim a handle, and your page appears at amazon.com/shop/yourhandle. You add Amazon products to idea lists and can post photos and video. When someone buys within 24 hours of clicking, or within 89 days for items carted in that session, Amazon pays you commission from your Associates account.
How do influencers make Amazon storefronts?
They complete standard Amazon Associates registration, including tax and payment details, and choose a storefront handle. Amazon's change log for the agreement, in a revision dated April 14, 2026, says registration now gives access to a Storefront, so a separate Influencer Program application is no longer required first. Products are added from Amazon listings into lists.
What are the Amazon influencer storefront requirements?
An approved Amazon Associates account is now the requirement. Amazon's own change log records that completing registration gives access to a Storefront and a Unique Creator Link, not only to Influencer Program members. Amazon publishes no follower minimum. You still have to follow the Program Policies, including the disclosure statement and the rule against automatic redirect links.
Is there a Walmart influencer storefront?
Yes. Walmart Creator gives approved creators a storefront and shoppable posts. Its June 2026 terms require at least 1,000 followers across connected accounts, US residence, an age of at least 18 and an active Walmart.com account. Sam's Club, Pharmacy, Travel, Financial Services, tires and gift cards earn no commission there, so check your niche first.
Do you need followers to have an influencer storefront?
Not for most of them. Amazon grants a storefront on Associates registration with no follower minimum. LTK publishes a 5,000 minimum only for applicants outside the US and Canada, and ShopMy publishes none. Walmart Creator is the exception, at 1,000 followers. A storefront you own, such as Favly, has no follower gate at all.
How much do influencer storefronts pay?
The storefront itself pays nothing. The programs behind it pay commission on purchases. LTK says brands typically offer 10% to 25%, ShopMy describes 10% to 30%, and Amazon sets its own rates by category. What you earn depends far more on how many of your followers buy within the attribution window than on the headline rate.
Can you have an Amazon storefront and an LTK at the same time?
Yes, and many creators run both: Amazon for everyday products and LTK for fashion and home brands that are not sold on Amazon. The practical cost is two dashboards and two sets of reports. A single storefront that links out to both lets followers browse one page.
Can you put software and apps in an influencer storefront?
Not in the retailer storefronts. Amazon and Walmart list their own products, and LTK and ShopMy list partner brands. Software companies pay affiliates through their own partner programs, often monthly for as long as the customer stays. To show software next to physical products you need a storefront that accepts any affiliate link, which is what Favly is built for.
What is the best influencer storefront platform?
For picks that are nearly all on Amazon, the Amazon storefront, because it is free and shoppers trust the checkout. For fashion and home brands, LTK or ShopMy. For a creator whose recommendations span stores and include software, a storefront that holds any link and reports earnings per link, such as Favly Pro at $180 a year.
Go deeper
If Amazon is your main storefront, the details that decide what it pays sit in three places. How to create an Amazon storefront walks through registration and the rules Amazon added in its 2026 revision, Amazon affiliate commission rates covers what Amazon does and does not publish about per-category rates, and the Amazon Influencer Program requirements covers what the Influencer tier still adds now that the storefront comes with standard registration.
If you are choosing between the fashion and home storefronts, ShopMy vs LTK sets the two against each other from their own documents, LTK creator requirements and ShopMy creator requirements cover how each one decides who gets in, and the Walmart Creator program covers the storefront with the only written follower minimum and the longest exclusion list.
If your picks already span several of these, the question becomes where the links live and how you see what earned. Affiliate storefronts explains how a commission-first storefront differs from a checkout, our affiliate link manager shows how commission reports are matched back to each link, and Linktree for Amazon affiliate links covers the cheaper option for a creator with a handful of Amazon links who does not need earnings per link yet.
Every storefront and program, and who each one is built for
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