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Milkshake pricing and Milkshake app cost for creators who mostly earn from affiliate links

Milkshake Free costs nothing, Lite is $2.99 a month, Pro is $59.99 a year and Pro+ is $99.99 a year. Here is what each plan is worth to a creator whose income is affiliate commission, with the break-even arithmetic.

Maya Ellis, Editorial·2026-10-19·8 min read
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A creator at a kitchen table working out what a paid app plan is worth with a laptop, calculator and phone

Milkshake pricing has four plans. Free costs nothing. Lite is $2.99 a month. Pro is $59.99 a year or $6.99 billed monthly, and Pro+ is $99.99 a year or $29.99 a quarter. Every paid plan is billed through the Apple App Store or Google Play, and Milkshake also takes a fee on things you sell from its Sell Card: 12% on Free and Lite, 9% on Pro and 7% on Pro+. We read milkshake.app/pricing on 19 October 2026, and every Milkshake figure on this page comes from there.

For a creator whose income is affiliate commission, the short version is this. Milkshake is inexpensive and good at what it is built for, which is a small, good-looking website you design on your phone. Most of its upgrade story is about the selling fee, and that fee only applies to files you sell yourself. Commission from Amazon Associates, software partner programs or brand programs never passes through Milkshake. So the useful question is not which Milkshake plan is cheapest. It is whether any of them helps the money you actually earn.

How much does the Milkshake app cost?

The Milkshake app costs $0 on Free, $35.88 a year on Lite, $59.99 a year on Pro and $99.99 a year on Pro+, at the rates on Milkshake's pricing page. Monthly billing costs more: Pro is $6.99 a month, which is $83.88 over a year, and Pro+ is offered quarterly at $29.99, which is $119.96 over a year. Milkshake adds that actual prices may vary by country and platform, because the app stores set local prices.

PlanPrice shownCost over 12 monthsSelling feeWhat it adds
Free$0$012%Unlimited links and Cards, templates, QR code, 30 days of analytics
Lite$2.99 a month$35.8812%Removes Milkshake branding
Pro$59.99 a year or $6.99 a month$59.99 to $83.889%365 days of analytics with export, contact form, mailing list, Meta pixel, SEO fields, campaign links
Pro+$99.99 a year or $29.99 a quarter$99.99 to $119.967%Everything in Pro, plus a custom domain and Google Analytics

The yearly totals for monthly and quarterly billing are our arithmetic on Milkshake's published prices. One detail matters for budgeting: there is no free trial of paid plans. Milkshake's FAQ says so directly and points you to the free plan, which is fully usable.

What do you get on each Milkshake plan?

Free already covers the basics an affiliate creator needs on a page: unlimited links and Cards, professional templates, color and font control, social icons, a QR code, free hosting and 30 days of Insights. Affiliate links are just links, so nothing stops you using them on Free. You can even sell digital files through Stripe on Free, at the 12% fee.

Lite is the narrowest paid plan we have seen in this category. It removes the Milkshake branding and nothing else. Pro is where the real tools start: a full year of Insights with spreadsheet export, a contact form Card, a mailing list that syncs to Google Sheets or Mailchimp, Meta pixel, SEO title, description and favicon, a sharing image, a campaign builder for UTM links, the option to hide a Card while you work on it, and priority support. Pro+ adds the two things a creator with a brand usually wants next, a custom domain and Google Analytics.

Is Milkshake Pro worth it for affiliate links?

Milkshake Pro is worth it for an affiliate creator only for its analytics and mailing list, not for its fee cut. The selling fee drops from 12% to 9%, but that fee applies to files sold on your Sell Card. If your income is commission, the fee cut saves you exactly $0, and the $59.99 buys a year of tap data and an email list.

Those are useful things. A year of Insights shows which Cards get tapped across a season, and the campaign builder lets you tag links by platform so you can see whether TikTok or YouTube sends the taps. What it cannot show is which tap turned into money. An affiliate sale is recorded inside the merchant's program, often days after the click, and Milkshake never sees it. You end up with taps in one dashboard and commission in five others.

When does a Milkshake upgrade pay for itself?

On fees alone, a Milkshake upgrade pays for itself once you sell about $2,000 a year of your own files. The arithmetic is short. Pro takes 3 points off the fee for $59.99 a year, and $59.99 divided by 3% is $2,000. Pro+ takes 5 points off for $99.99, and $99.99 divided by 5% is also about $2,000. Both plans land on the same break-even, which is a tidy piece of pricing.

Your own sales a yearFee on FreeFee on ProFee on Pro+Cheapest plan overall
$0 (affiliate only)$0$0 + $59.99$0 + $99.99Free
$500$60$45 + $59.99$35 + $99.99Free
$2,000$240$180 + $59.99$140 + $99.99About even
$5,000$600$450 + $59.99$350 + $99.99Pro+

Processor fees are left out because they are the same on every plan. The first row is the one that matters here. A creator earning $500 a month in commission and selling nothing pays $0 in Milkshake fees on any plan. Upgrading to Pro+ for the lower fee would cost that creator $99.99 a year and save nothing. If you do upgrade, do it for the domain or the analytics, and know that is what you are paying for.

One practical note on the bill itself. Because Milkshake charges through Apple or Google, your receipt sits in your app store account rather than in an invoice email. If you claim software as a business expense, it helps to pull those subscription receipts into a spreadsheet once a quarter, before they get buried under every other app purchase.

What should an affiliate creator pay for instead?

An affiliate creator should pay for whatever shows which recommendation earned. That means importing each program's commission report and matching every row back to the link that sent the buyer. With that, you can move the earners to the top of the page and drop the links that get tapped but never pay. Without it, you are guessing from taps, and taps reward the cheapest, most clickable products rather than the ones that pay.

This matters most for software and AI tools. Many software partner programs pay a share of the subscription every month the customer stays. At a typical 20% to 30% recurring rate on a $30 a month plan, one referral who stays a year pays $72 to $108. Our list of recurring affiliate programs covers who pays that way. A page that treats those tools as products with a reason to buy, rather than as one more button, is worth more than a lower selling fee you never use.

That is what Favly is built for. Favly Pro costs $288 a year, or $24 a month billed yearly, and it imports program reports and matches commission to each link, with no fee on affiliate commission on any plan. It is more expensive than Milkshake Pro+ by about $188 a year, so it only makes sense if seeing earnings per link would change what you recommend. Two or three retained software referrals cover that gap. Our affiliate link manager page shows how the matching works.

Milkshake or Favly, which one should you pick?

Pick Milkshake if you sell presets, wallpapers or templates from your bio, or if what you want is a polished mini site you can build on your phone for under $100 a year. It is genuinely good at that, and Favly has no product checkout at all. Pick Favly if most of what you earn is commission on tools and gear you recommend, and you want to know which recommendation paid.

Plenty of creators run both: Milkshake for a download or two, a storefront for the affiliate picks, linked to each other. If you are deciding between the two products line by line, our Milkshake alternative page sets Milkshake Pro+ against Favly Pro row by row, including the places Milkshake wins. If price is your main concern, Taplink pricing is the other budget option worth reading, and Favly pricing lists every plan with no sales call.

Frequently asked questions about Milkshake pricing

Is Milkshake app free?

Yes. Milkshake's free plan lets you create, publish and share a site with unlimited links and Cards, templates, a QR code, 30 days of analytics and free hosting, with no card needed. You can sell files on Free too, at a 12% fee plus the processor's fee.

What is the difference between Milkshake Pro and Pro+?

Pro+ includes everything in Pro and adds a custom domain, Google Analytics and the lowest selling fee, 7% instead of 9%. Pro costs $59.99 a year and Pro+ costs $99.99 a year. If you do not need your own domain, Pro covers analytics, the mailing list and the contact form.

How do I cancel Milkshake Pro?

Cancel it in your iPhone subscription settings or your Google Play account, because Milkshake bills through the app stores. Its FAQ says you keep paid features until the end of the billing period, and your site stays published on the free plan with all its content.

Does Milkshake take a cut of affiliate commission?

No. No Milkshake plan touches affiliate commission, because the merchant's program pays it to you directly and it never passes through Milkshake. The 12%, 9% and 7% fees apply only to sales made through Milkshake's own Sell Card.

Is Milkshake cheaper than Linktree?

At the top plan, yes. Milkshake Pro+, which includes a custom domain, costs $99.99 a year. Linktree Pro is $12 a month billed annually, or $144 a year. Both have free plans with unlimited basic links, and neither reports commission per affiliate link.

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