Best Amazon affiliate link tracker for creators: Amazon tracking IDs, Geniuslink, Lasso and the one number none of them joins for you

The best Amazon affiliate link tracker for a creator is the one that shows earnings per link, not clicks per link, and most tools sold as trackers only do the second. Amazon itself reports earnings by tracking ID, which is free and accurate but capped at 100 IDs per account. Click tools such as Geniuslink count and route taps. A storefront that imports Amazon's earnings report and matches each row to a link, which is what Favly Pro does for $180 a year, is the option that answers "which link made the money" across many products.

That distinction decides what you should buy, and it is why many creators pay for a tracker and still cannot answer the one question they bought it for. Below is what each option measures, what it costs as read from each vendor's own pricing page on 26 September 2026, and the point at which paying for anything becomes worth it.

What is the best Amazon affiliate link tracker?

It depends on which number you are missing. Read the third column first, because that is the one most roundups skip.

Two honest notes on that table. Geniuslink's localization is a real strength that nothing else here matches: a follower in Canada who taps a US Amazon link lands on amazon.ca instead of a store that will not ship to them. And Favly does not check for broken links or out of stock products, so if dead links are your leak rather than attribution, a checker is the right purchase and we are not.

How do Amazon affiliate tracking IDs work?

A tracking ID is the tag at the end of your Amazon link, such as yourname-20, that tells Amazon which Associate gets credit. Your account starts with one, the store ID. In Associates Central you can create more under Manage Tracking IDs, and Amazon reports clicks, ordered items and earnings for each one separately while paying everything into the same account. Amazon's help pages put the limit at 100 per account.

That makes tracking IDs the cheapest accurate tracker there is. Give your desk setup video one ID and your camera gear page another, and next month the Tracking ID Summary report tells you exactly what each earned. Nothing to install, nothing to pay, and the numbers come from the only party that actually knows what shipped.

Why a click tracker cannot tell you which Amazon link earned

Because the sale does not happen where the click is counted. A click tool sees the tap. Amazon sees the order, and the order often is not the product you linked. Someone taps your link to a $40 monitor arm, browses, and buys a $300 chair. Amazon credits you for the chair if it is in the same session, and a click tracker has no way to know the chair exists.

Amazon's own earnings report makes a second trap easy to fall into. It lists Revenue, which Amazon defines as items shipped times price, next to the commission column, which Amazon calls the percentage of Revenue it paid you. Put the wrong column into a spreadsheet and a month where you earned $64 looks like a month where you earned $1,600. Any tool that reads the report has to pick the commission column, not the sales column, and it is worth checking that yours does.

How many tracking IDs do I need?

One per placement you would actually change based on the answer. A creator who posts three YouTube videos a week, keeps a link page and writes a newsletter might want an ID per video for the last quarter's uploads, one for the link page and one for the newsletter. That is about 40 IDs, comfortably inside the 100 cap.

The cap starts to bite when every product in every post gets its own ID. At 150 links you have to choose which ones get measured, and the rest pool into a shared ID where you can see the total but not the split. That is the honest limit of the free method, and it is usually the moment creators start looking for a tool.

Does Geniuslink show Amazon earnings per link?

Its pricing page does not say so. What it describes is click volume in real time, mid-month performance reports and link monitoring that alerts you when an Amazon link breaks or a product goes out of stock. The price is $6 a month including 1,000 clicks, then $3.50 per extra 1,000, with a 14 day trial and a $50 a month add-on for a custom domain.

Work the arithmetic before you sign up, because the bill scales with your success. At 20,000 clicks a month you pay $6 plus 19 blocks of $3.50, which is $72.50 a month or about $870 a year. For a creator with a large international audience that can be money well spent, because every shopper sent to the wrong country's store is a lost commission. For a US creator with a US audience, most of that bill buys routing you do not need.

Is Lasso worth it for Amazon affiliates?

For bloggers on WordPress, often yes. Lasso's plans are organized around WordPress sites: a free Lite version, then Creator at $19 a month or $190 a year, Pro at $29 a month or $289 a year for three sites, and Studio at $59 a month or $549 a year for five. It is built to put good-looking Amazon product boxes into articles and keep the links tidy. If your audience comes from TikTok, Instagram or YouTube and you have no website, it is solving a problem you do not have.

A related leak that no tracker fixes is price. A product you recommended at $49 that now sells for $89 converts worse, and the tracker will just show you a quiet link. Creators who run large Amazon catalogs sometimes pair a tracker with a price and stock monitor so they hear about a price jump on a top pick before it shows up as a bad month.

How do I track Amazon affiliate earnings per link without a spreadsheet?

You join Amazon's earnings report to your links automatically. In Favly the steps are short:

1. Add your Amazon picks to your Favly storefront. Each link shows a short tag that looks like fv123.
2. In Associates Central, create a tracking ID that contains that tag, for example yourname-fv123-20, and use it in that link.
3. Once a month, download the Earnings report as CSV and import it in your Favly dashboard.
4. Each row that carries a tag is matched to its link and collection. Rows with no tag stay marked as unattributed instead of being guessed onto a link.

The result is a list of your links ordered by what they earned, next to how many taps each got, which gives you earnings per click. That number is what tells you to move a product up your page, make a second video about it, or drop it. The same import works for commission reports from other programs, so an Amazon webcam and the editing software you recommend beside it show up in one list. If you want to see how the matching works in more detail, our affiliate link manager walks through it.

What should an Amazon creator actually pay for tracking?

Here is the rule of thumb we would give a friend. Under a dozen Amazon links, pay nothing: use tracking IDs and look at the report once a month. With a big audience outside the US, Geniuslink's routing likely pays for itself, and the click bill is the price of that. On WordPress with dozens of product reviews, Lasso's displays and tidy links earn their keep. Once you have more links than you can check by hand, or your Amazon picks sit next to links from other programs, a tool that imports the reports and shows earnings per link is the one that changes decisions.

Where your Amazon links live matters too. Influencer storefronts compared sets the Amazon storefront against LTK, ShopMy and Walmart Creator, and Linktree for Amazon affiliate links covers the rules a link page has to follow so Amazon still pays. If you are still choosing a link page, the best link in bio for Amazon influencers compares the options on the same earnings-per-link question, and Amazon affiliate commission rates covers what Amazon does and does not publish about what each category pays.

The short version

Clicks are easy to count and tell you little. Amazon already counts earnings per tracking ID for free, which is enough for a small set of links. Pay for a click tool when you need what it adds, such as international routing or broken link alerts. Pay for Favly Pro when you need earnings per link across more products and programs than you can reconcile by hand.