ShopMy vs Mavely: commission rates, payouts, and getting in
These two get compared because they represent two different bets on how a creator affiliate network should work. ShopMy is the curated, screened option with a strong brand-deal marketplace; Mavely is fully open, deal-forward, and now owned by Later. The choice is really about whether you want in-the-door access with bonuses, or curation and paid brand opportunities, and what your audience actually buys. Here is the honest side by side, official numbers kept separate from what creators report.
The short answer
ShopMy vs Mavely comes down to curation versus open access. ShopMy screens applicants, leans beauty and fashion, pays weekly on Fridays at an $11 threshold, and runs a well-regarded Opportunities marketplace for paid brand deals. Mavely has no follower minimum and no application, pays biweekly around 45 days after purchase, adds a monthly performance bonus, and skews to mass retail and deals like Walmart and Target. Neither carries software or pays recurring commission on subscriptions.
No follower gate · No commission fee · Last updated July 2026
Curated by · affiliate links clearly labeled
Estimated monthly
from monetized favorites
$
Estimated and illustrative, not a guarantee. Real earnings depend on your audience and what fans buy.
■ at a glance
ShopMy, Mavely and Favly, side by side.
Where a number is official we say so, and where it comes from creator reports we label it rather than inventing a clean figure. Both ShopMy and Mavely keep their genuine strengths.
| Capability | ShopMy | Mavely | Favly |
|---|---|---|---|
| Getting in | Screened; a referral improves odds | None; sign up and verify | No application, start today |
| Follower bar | Around 1,000 reported | None, stated officially | None |
| Commission rate | 10% to 30%, brand-set | Brand-set, ~4% to 40%+ | Program dependent, recurring |
| What commission is paid on | Item price, pre tax and shipping | The item bought | Subscription value, every month |
| Payout timing | Weekly, Fridays | Biweekly, ~45 days after purchase | Program dependent |
| Payout threshold | $11 confirmed earnings | No comparable balance gate | Low minimum |
| Bonus program | None | Monthly performance bonus + 10% referral (reported) | None |
| Brand-deal marketplace | Opportunities, well regarded | Lighter; deal and retail focus | Brand deals bundled in |
| Best for | Beauty, fashion, lifestyle | Mass retail and deals (Walmart, Target) | AI, SaaS and tech tools |
| Backing | Independent, creator-curated | Owned by Later ($250M deal) | Independent, software-native |
| Recurring commission | No | No | Yes, on subscriptions |
| Catalog of AI and SaaS tools | No | No | Yes |
■ the differences that matter
Where ShopMy and Mavely actually diverge.
Access: screened curation versus open sign-up
This is the first fork, and it splits creators cleanly. ShopMy screens applicants, and while a referral from an existing creator meaningfully improves your odds, it is still a gate; creators report a practical bar around 1,000 followers. Mavely removes the gate entirely: it states officially there is no follower minimum and no application, so you sign up, verify, and start. If you just want to begin earning today with nothing standing in the way, Mavely wins this outright. If you would rather be part of a curated network that vets its creators, ShopMy is the trade you are making. See the ShopMy creator requirements and Mavely creator requirements for the full detail.
ShopMy vs Mavely commission: rate versus range
ShopMy brands typically pay 10% to 30% on the item price before tax and shipping, and ShopMy is reported to run an 82/18 revenue share, though the rate you see displayed already accounts for that split, so it is the rate you earn. Mavely rates are set by each brand and swing far wider, from around 4% at big mass retailers to over 40% at some smaller brands, and Mavely layers on a monthly performance bonus and a reported 10% referral commission on creators you recruit. So ShopMy is the steadier, higher-floor rate in a curated catalog; Mavely is a wider spread with bonuses on top but a lot of low-rate mass retail. Neither is simply higher.
Which pays faster, ShopMy or Mavely?
ShopMy pays weekly on Fridays once you clear just $11 in confirmed earnings, via Stripe or PayPal, so a small creator sees money quickly and often. Mavely pays biweekly, roughly 45 days after the purchase date, with no comparable balance threshold to release funds. In practice, ShopMy has the faster cadence and the lower bar to a first payout, while Mavely trades a slightly longer wait for having no gate at all on either joining or cashing out. Both hold commission while returns clear. If fastest-possible small payouts matter most, ShopMy edges it.
Brand deals: ShopMy Opportunities is the real separator
Beyond affiliate links, the platforms diverge on paid brand work. ShopMy's Opportunities marketplace is well regarded for surfacing real, paid brand collaborations, and many professional creators join ShopMy specifically for it. Mavely is built more around affiliate SmartLinks and deal content across mass retail than around a curated brand-deal marketplace. If sponsored brand deals are a meaningful part of your income plan, ShopMy's marketplace is a concrete reason to prefer it; if you mostly want to share deals and links across a broad retail catalog, Mavely fits that pattern better.
What both leave out: software and recurring income
Here is the ceiling on this whole comparison. ShopMy and Mavely are both built for physical retail, so both pay a one-time commission that ends the moment the sale clears, and neither carries AI tools, developer software, or SaaS subscriptions. If your audience buys makeup and Target hauls, pick whichever of the two fits above. But if your audience takes your advice on which AI writing tool or analytics stack to subscribe to, the catalog was always the constraint, not the follower gate. A storefront built for recurring commissions on the software you recommend keeps paying every month a fan stays subscribed, which retail affiliate structurally cannot.
■ the verdict
Which should you choose?
Choose ShopMy if
You are a beauty, fashion, or lifestyle creator, a referral can get you in, and paid brand deals through Opportunities matter to you. ShopMy is the curated network with the stronger brand-deal marketplace and fast weekly payouts at a low threshold.
Choose Mavely if
You want to start today with no gate and no application, your content is deal-forward or mass retail, and a monthly performance bonus appeals. Mavely is the most open way to begin and pays notably faster than the retail affiliate norm.
Choose Favly if
What you recommend is AI tools, SaaS, or tech gear. Neither ShopMy nor Mavely carries software or pays recurring commission, so a software-native storefront with no follower gate fits that audience where both retail networks cannot.
■ faq
ShopMy vs Mavely, answered.
Is ShopMy or Mavely better?
Neither is better in the abstract; they suit different creators. ShopMy is curated, leans beauty and fashion, pays weekly at an $11 threshold, and has a strong brand-deal marketplace. Mavely is fully open with no gate, skews to mass retail and deals, and adds a monthly performance bonus. A brand-focused fashion creator often prefers ShopMy; a deals creator who wants instant access often prefers Mavely.
Does Mavely have a follower requirement like ShopMy?
No. Mavely states officially that there is no follower minimum and no application: you sign up, verify your account, and start sharing links. ShopMy screens applicants, and while a referral improves your odds, creators report a practical bar around 1,000 followers. Open access is Mavely's single biggest practical advantage here.
What is the difference between ShopMy and Mavely commission?
ShopMy brands typically pay 10% to 30% on the item price, a steadier and higher floor within a curated catalog. Mavely rates are brand-set and range far wider, from around 4% to over 40%, paid on the item bought, plus a monthly performance bonus and a reported 10% referral commission. ShopMy is steadier; Mavely is wider with bonuses attached.
Which pays faster, ShopMy or Mavely?
ShopMy pays weekly on Fridays once you hold just $11 in confirmed earnings, so small payouts arrive quickly and often. Mavely pays biweekly, about 45 days after the purchase date, with no balance threshold. ShopMy has the faster cadence and lower first-payout bar; Mavely has no gate on joining or cashing out.
Can you use ShopMy and Mavely at the same time?
Yes. Nothing stops you running both, and some creators do to widen brand and retail coverage. The catch is that splitting links across two storefronts can confuse your audience, so most lead with one and keep the other secondary. Both still require you to disclose affiliate links under FTC rules.
Do ShopMy or Mavely work for tech and software creators?
Not really. Both are built around physical retail, so a creator recommending AI tools or SaaS finds little to link and no recurring subscription commission on either. Software recommendations monetize better on a platform built for them, where a subscription referral keeps paying every month the customer stays subscribed.
▲ Keep comparing before you commit
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Favly is the storefront for AI, SaaS and tech creators, with recurring commissions and no follower gate. Claim favly.com/@you and start today.