Can you use ShopMy and LTK at the same time?

Yes. Nothing in either platform arrangement prevents you from holding a ShopMy account and an LTK account at once, and a lot of working creators do exactly that, usually because each one carries brands the other does not. Neither asks for exclusivity from ordinary affiliate creators. The question worth asking is not whether you are allowed to, but what running both actually costs you in practice, because the answer is not zero and most creators discover the bill only after a few months.

Why creators end up on both in the first place

Almost nobody plans this. It happens because a brand you want to work with is only on one of them. You join LTK, build a storefront, and then find that a skincare label your audience keeps asking about runs its program through ShopMy instead. Or you start on ShopMy because a referral got you in quickly, then get accepted to LTK months later and do not want to abandon the retailer network you just unlocked.

That is a reasonable way to arrive at two accounts. Catalog coverage is the one genuinely good reason to run both, and it is the reason most professional creators cite. If you are choosing between them from scratch rather than accumulating them, the trade-offs are laid out properly in our ShopMy vs LTK comparison, which covers what each one documents about commission and payouts and where the published numbers stop being reliable.

What actually breaks when you run both

Four things, and they compound quietly rather than announcing themselves.

Your audience gets two destinations. This is the expensive one. A follower who has to work out whether today recommendation lives in your LTK app post or your ShopMy storefront frequently does neither. Split attention costs conversions in a way that never shows up as a line item, because the sales you lose simply do not happen. Creators who run both successfully almost always lead with one publicly and treat the second as a back channel for brands only it carries.

Two payout schedules and two pending windows. ShopMy documents its terms: weekly payouts on Fridays, an $11 minimum before a deposit releases, and commissions that sit pending for 30 to 120 days while retailer returns clear. LTK does not publish a comparable payout day or minimum balance on its public creator pages, which means half your income arrives on a schedule you can plan around and half arrives on one you cannot. Forecasting across the two is harder than forecasting either alone.

Attribution gets murkier. If the same product is available through both platforms and you have linked it both ways across different posts, working out which placement actually earned a sale becomes guesswork. You lose the ability to answer the only question that matters for planning: which of these is worth my time?

Bookkeeping doubles. Two dashboards, two sets of statements, two 1099 forms at the end of the US tax year if you clear the reporting thresholds on each. Affiliate income is self-employment income, so it carries ordinary income tax plus self-employment tax, and the deductions you claim against it need to survive being questioned. Once income arrives from more than one source it is worth exporting both and turning that into a single clean profit and loss statement rather than trying to reconcile two dashboards by eye every quarter.

Does using both hurt your approval or standing on either platform?

No, and this is the fear that stops people unnecessarily. Neither ShopMy nor LTK requires exclusivity from ordinary affiliate creators, and holding an account on one does not count against you when applying to the other. Approval on both is decided on your content, your engagement and your fit with the brands each platform serves.

The exception worth knowing is at the individual campaign level rather than the platform level. Specific paid brand deals, particularly sponsored work sourced through a marketplace, can carry their own exclusivity clauses for a defined period and category. That is a contract term in that deal, not a platform rule, and it applies whether or not you use a second affiliate network. Read those terms before you sign, because a category exclusivity window can quietly prevent you promoting a competing brand you already had lined up.

Which one should you lead with?

Lead with the one that matches how your audience actually buys, and let the other one fill gaps.

Whichever you lead with, the accounts themselves are not the hard part. Getting in is, and the bars are different: our breakdowns of the ShopMy creator requirements and the LTK creator requirements cover what each review actually weighs. One correction worth carrying into that: the 5,000 follower minimum quoted for LTK everywhere is stated by LTK for applicants outside the US and Canada. It publishes no follower minimum for US or Canadian creators, and a lot of American creators talk themselves out of applying over a number that was never addressed to them.

When does running both stop being worth it?

There is a point where the second account costs more attention than it returns, and it is usually recognisable. If one platform has produced less than roughly a tenth of your affiliate income for two or three consecutive quarters, it is no longer a revenue stream, it is admin. The same is true if you find yourself hesitating before posting because you have to decide which storefront a link belongs in. That hesitation is a tax on every piece of content you make.

Consolidating does not mean deleting the account. Keep it dormant for the handful of brands that require it, stop maintaining a full storefront there, and point everything public at one destination. The creators who get the most out of two platforms are the ones who are honest that only one of them is the front door.

Do you have to disclose affiliate links on both?

Yes, identically and every time. US FTC guidance requires a material connection to be disclosed clearly and conspicuously, and it does not care which network processed the sale or whether the link sits in an app post or a storefront. In practice that means a disclosure near the start of a caption rather than buried under hashtags, readable text on Stories rather than small type over a busy background, and a standing disclosure on any page listing affiliate products. Running two platforms does not split the obligation, it just means you have two places to get it right.

The gap neither account fills

Here is the thing worth noticing if you are managing two retail storefronts. Both ShopMy and LTK are built on physical retail catalogs. Neither carries AI tools, developer software or SaaS subscriptions, and neither pays recurring commission on a subscription that renews month after month. So if a meaningful share of what your audience asks you about is which writing tool, editing app or analytics product you use, that share is unmonetized on both accounts at once, and adding a third retail network does not change it.

That is a catalog problem rather than a rate problem, which is why it survives every platform switch. A permanent page holding everything you recommend, retail and software together, is what your bio link should point at, and it is the part of the setup that keeps working if one platform rejects you or you decide the split was not worth managing. If you are weighing that up, creator storefront options covers the category, and LTK alternatives covers where creators go when a retail network says no.

The short version

You can use ShopMy and LTK together, no rule prevents it, and catalog coverage is a legitimate reason to. The costs are a split audience, two payout schedules with only one of them documented, blurrier attribution and doubled bookkeeping. Lead with one, keep the other for brands only it carries, and review every quarter whether the second account is still earning its keep.